MAARADNA — complete platform brief

1. Identity

• Name: “MAARADNA” in English and «معرضنا» in Arabic.
• Visual identity: the MAARADNA symbol with the wordmark; fonts Readex Pro (Arabic) and Lexend (English); primary colour: the platform blue.
• Category: SaaS platform for hybrid exhibitions and conferences with a 3D digital twin.
• One-liner: “Exhibitions without borders — attend from anywhere and meet exhibitors face to face.”
• Languages: Arabic (default, right-to-left) and English, fully.
• First market: Saudi Arabia and the Gulf; works for any market.
• Tone: professional, modern, trustworthy, no hype.

2. The problem

• Many interested people cannot attend in person because of travel, time or cost.
• Exhibitors pay a lot for a few days and lose every visitor who could not come.
• Organizers lack precise data on engagement and return.
• Classic virtual fairs are lists and pages with no sense of place and no live contact.

3. The solution

MAARADNA creates a 3D digital copy of the exhibition halls that runs directly in the browser or as an app installed on the phone. Visitors register, receive a QR digital badge, enter the hall and walk between booths, view products, videos and brochures, chat with company representatives and request a live video meeting. Every interaction is recorded and becomes leads and analytics for exhibitors and organizers.

The event is “hybrid”: the same event serves on-site attendees (badge and QR at the gate) and remote attendees (in the virtual hall) at the same time.

4. Who it is for

• Organizers: exhibition and conference companies, government bodies, chambers of commerce.
• Exhibitors: companies showing products and services and looking for customers.
• Booth representatives: sales and support staff welcoming visitors.
• Visitors: interested people, buyers, decision makers and media.
• Platform administrator: the owner who manages organizer tenants.

5. The visitor journey (core path)

• Browses live and upcoming events.
• Registers for the event (automatic or manual approval by the organizer).
• Receives a QR digital badge (also used at the physical gate).
• When the event goes live, enters the 3D hall from a browser or phone, choosing the hall when the event has several.
• Walks around, searches, uses the minimap or the 2D/list view, and asks the AI information desk about any booth or detail of the event.
• Opens a booth: about, products, images and video, PDF brochures, the team.
• Starts a live chat or requests a video meeting (queue when busy).
• Joins the video meeting with the representative (audio, video, representative screen share).
• Saves booths to favorites and receives notifications.
• With consent, the interactions become a lead for the exhibitor and appear in analytics.

6. What the platform does — by role

Visitor:

• Free account, e-mail verification, profile, e-mail language.
• Event catalog with search and filters, a detailed page per event.
• Event registration, downloadable QR badge, registration cancellation.
• 3D hall in the browser (WebGPU with WebGL2 fallback), keyboard, mouse and touch controls, minimap, search, 2D view, and moving between several halls from the menu or through gates.
• An AI information desk that answers about the event only and takes the visitor to the right booth with a “Go to booth” button.
• Video screens on booth walls that play muted as you approach, sound on click.
• Install the platform as a phone app (PWA) with a bottom navigation bar and an offline page.
• Live chat, video meetings up to 60 minutes, “Contact me”, favorites, notifications, data-sharing consent management.

Organizer

• Manage venues, halls, booth positions and features (entrance, stage, screens…) on the hall map.
• Design the hall layout with AI (ready prompt + JSON import) or through Claude via the MCP server.
• Create events in Arabic and English, schedule, capacity, automatic/manual approval, and up to 10 halls per event.
• Full event identity: cover, logo, primary and accent colours, hall floor, wall and sign colours and brand font, with an automatic contrast check — can be applied by AI from the event's official website.
• Preview the expo while still a draft, and an AI information desk fed with the organizer's notes.
• Automatic lifecycle: publish, registration open, live, ended, archived — with reopening after a mistake.
• Add and invite exhibitors, allocate booths and publish or hide them even during the event, and publish all ready booths in one go.
• Suspend or reactivate any exhibitor at any time, even while the event is live.
• Manage registrations (approve/reject), check badges with the camera at the gate.
• Event analytics: registrations, visitors, booth visits, chats, meetings, leads, and visitors by e-mail type (work/personal).
• Team invitations and organization settings.

Exhibitor

• Company profile, booth content (name, tagline, description, logo, banner, colour, images, video).
• AI writing assistant generating overview, descriptions and products in Arabic and English, reviewed before saving.
• AI image generation next to every image upload (logo, banner, booth and product pictures) with a preview before use.
• An uploaded video shown on the booth's wall screen in the 3D hall.
• Products and PDF brochures, a checklist before publishing the booth.
• Representatives team: invitations, languages, booth assignment, concurrent chat limit.
• Leads with interaction history, status, assignment, export and an e-mail type tag (work/personal), contact requests, meetings, conversations, booth analytics.

Booth representative

• Real-time console: availability, chat inbox, meeting queue.
• Two service queues: work e-mail and personal e-mail, with a “Work first” option — the representative sees the classification only, never the address.
• Accept/reject meetings, video meetings with screen sharing, notes on leads.

Platform administrator

• Manage organizer tenants and users, account support (correct e-mail, verify, resend).
• 3D booth templates, system health, AI provider choice, image generation with a monthly limit, and public site content control.

7. Technical capabilities and trust

• Runs fully in the browser on computers and phones, and can be installed as an app (PWA) from the browser — no app store.
• Multi-tenant with data isolation per organizer organization.
• Fine-grained role permissions, audit log of sensitive actions, explicit data-sharing consent.
• Light (default) and dark modes, full right-to-left Arabic interface.
• Real-time messaging (SignalR) and video meetings via LiveKit (WebRTC) with a TURN path on port 443 for restricted networks.
• Two-step sign-in for everyone (authenticator app or e-mailed code).
• An MCP server lets AI assistants such as Claude manage the platform with secure sign-in (OAuth).
• Can run on the customer's own servers (Docker) — data stays with them.

8. What the platform does NOT do (version 1) — never promise it

• No ticket sales, payments or invoicing inside the platform.
• No avatars; visitors do not see each other in the hall (no multiplayer presence).
• No spatial audio and no group voice chat inside the hall.
• Video meetings are between one visitor and a booth representative — not webinars or large-audience live streams.
• Up to 10 halls per event from the same venue, but no multiple floors and no drag-and-drop venue builder (design via the map or AI).
• No native app in the app stores; the platform installs as a web app (PWA) from the browser, and expos do not work offline.
• No AI business matching; the AI information desk answers about the event only and has no voice.
• AI image generation is available only when enabled by the platform administrator and within a monthly limit; it does not generate videos or 3D models.
• The booth video screen plays uploaded files only (no YouTube or Vimeo) and shows a still picture on phones.
• No white-label custom domain per organizer (full event identity is available: cover, logo, colours, font and hall colours).
• No special hardware for badge scanning — a browser with a camera is enough — and badges are not printed automatically.
• Do not promise visitor numbers, sales results or integration with external CRM systems — export is available.

9. Suggested marketing messages

• “Your exhibition, open to the world — beyond the venue walls.”
• “Walk the booths as if you were there, and talk to the exhibitor in seconds.”
• “Every visit and every conversation becomes a measurable lead.”
• “One event, two audiences: in the hall and on screen.”
• “Arabic first, any device — install it as an app in one tap.”
• “MAARADNA: exhibitions without borders.”

10. Video scene ideas

• A visitor in a distant city opens the phone, registers and gets the digital badge.
• A fly-through inside the 3D hall between lit booths.
• Opening a booth: products, video, brochure, then the “Request meeting” button.
• A representative in the console presses “Accept next” and starts a video meeting with screen sharing.
• The exhibitor's analytics dashboard filling up with leads.
• A visitor asks the AI info desk, presses “Go to booth” and moves through a gate to another hall.
• A visitor approaches a booth, its wall screen starts playing, a click turns the sound on.
• The MAARADNA icon on the phone home screen opening the platform as a full-screen app.
• The physical gate: staff scan the visitor's QR from the phone with a browser camera.

11. Glossary

• Hybrid event: physical and virtual attendance at the same time.
• Digital twin: a 3D copy of the exhibition hall.
• Tenant: an organizer organization inside the platform.
• Lead: a visitor who interacted with a booth and consented to share data.
• Booth representative: the exhibitor's staff member answering visitors.
• Work / personal e-mail: the visitor's e-mail classified by domain (company domain versus Gmail, Hotmail and the like).
• Progressive web app (PWA): a website installed on the phone that opens like an app.